NEXT IN VOGUE

Spatial Vogue Singapore showroom with 8 iconic covers together with a 360 backstage video from recent photoshoot featuring Charli XCX shot by Nick Knight and art directed by Calum Knight, SHOWstudio.

Services

Spatial User Experience [UX], Spatial User Interface Design [UI], Apple Vision Pro App

Client

Vogue

Agency

nomtek

Timeframe

2024

Building an app for Vision Pro for the Next In Vogue event was an intense challenge, with a tight one-week deadline to both design and develop the experience.

Having in mind it would be the first time most attendees would try the Apple Vision Pro, I wanted to design an app that was not only simple to use but also engaging enough to make a memorable impact.

The concept was pretty simple: a spatial showroom featuring eight of Vogue Singapore's iconic covers. Leveraging the Apple Vision Pro's 'Infinite Canvas' capability, I decided to arrange the covers in a 360-degree panorama around the user.

With a simple pinch-and-slide gesture or by moving around, users could effortlessly explore each issue. As they focused on a cover, it came to life, playing a short video, accompanying sound or showing different versions of the cover.

This experience aimed to delight Vogue fans with an intuitive, seamless journey through magazine's visual history.

– This is the highlight of the Innovation Room.

– This is the highlight of this room!

Bettina von Schlippe
Vogue Singapore Publisher

The April issue offered an exclusive feature: a look behind the scenes of a Charli XCX photoshoot, captured by the renowned photographer Nick Knight.

Under the creative direction of Calum Knight @SHOWstudio, this immersive segment unfolded in a 360-degree video, inviting users to experience the artistry and energy of the shoot up close.

This extra layer added a deeper, cinematic element to the experience, bringing Vogue's storytelling to life in an entirely new dimension.

Feedback for the experience was overwhelmingly positive. Throughout both days of the conference, there was a steady queue of attendees eager to try it out.

Feedback for the experience was overwhelmingly positive. Throughout both days of the conference, there was a steady queue of attendees eager to try it out.

Visitors themselves became ambassadors, recommending it and bringing their friends over to experience it firsthand. We have managed to present the experience to over 150 people.

This whole thing wouldn't be possible without my dear friends Kasia Gruszka @nomtek, Szymon Niemczyk @nomtek and David Cash @cashlabs.

Thank you Vogue Singapore for inviting me to collaborate!

BLINGBLING*

BLINGBLING*

Digital Product Designer with 15+ years of experience in web, mobile and vision pro app design. Highly skilled in design systems. Familiar with graphic design, motion and branding.

Full time with nomtek.
Part time with fun.

email me

hello@pabloux.design

VIEW MY CV

status

available

time zone

GMT+2